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How Cloud Tech Lends Burberry ‘Channel Agnostic’ Agility

Supply chain woes and soaring prices defined the past year. What lies ahead? Read the 2022 Sourcing Report for a deep global dive, plus expert insights on navigating the sourcing roller coaster.

Despite its historic heritage roots, Burberry has focused on coming up with new shopping experiences for consumers in recent years, experimenting with technologies such as augmented reality, opening a “social retail store” in China and launching limited-edition products on WeChat. Rajeev Aikkara, vice president of digital technology at Burberry, attributes this obsession to the company’s…

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