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How Cloud Tech Lends Burberry ‘Channel Agnostic’ Agility

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Despite its historic heritage roots, Burberry has focused on coming up with new shopping experiences for consumers in recent years, experimenting with technologies such as augmented reality, opening a “social retail store” in China and launching limited-edition products on WeChat. Rajeev Aikkara, vice president of digital technology at Burberry, attributes this obsession to the company’s…

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