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How Cloud Tech Lends Burberry ‘Channel Agnostic’ Agility

What are the pains and actions brands across the industry are taking to try and become consumer-led? Join our webinar "Consumer-Led Retail: Optimizing Assortments at Speed" Sept 28th, featuring experts from MakerSights and DTC brand Taylor Stitch.

Despite its historic heritage roots, Burberry has focused on coming up with new shopping experiences for consumers in recent years, experimenting with technologies such as augmented reality, opening a “social retail store” in China and launching limited-edition products on WeChat. Rajeev Aikkara, vice president of digital technology at Burberry, attributes this obsession to the company’s…

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