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Burberry’s Markdown Maneuvering Seems to Be Paying Off

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Burberry Group's comparable full-price sales improved 26 percent in the third quarter versus 2019.
A look at Burberry's Plaza 66 flagship in Shanghai.
CREDIT: Courtesy Photo

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Burberry Group’s comparable full-price sales improved 26 percent in the third quarter versus 2019. In a Nutshell: British luxury brand credited strength in the Americas and a material improvement in Asia Pacific and in the EMEIA (Europe, Middle East, India and Africa) regions for its third-quarter growth. “Full-price sales continued to grow at a double-digit…

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