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Burberry Minimizes Markdowns to Foster Full-Price Sales

When it’s deliver-or-die, supply chains become the lifeblood of a company. To that end, the fashion industry has embraced technology to navigate today’s hyper-complicated supply chain, with myriad solutions shaping the first, middle and last mile. Call it Sourcing 2.0.

Burberry said full-price sales climbed in the fourth quarter, with consumers in Mainland China, Korea and the U.S driving a recovery. In a Nutshell: The British luxury icon said fiscal year 2021 marked the third year of a transformation plan bolstering its position in the premium sector. Despite the pandemic, Burberry said it has completed…

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