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Burberry and Tencent Are Building a New Kind of Store in China

Rivet's 2020 Denim Circularity report takes a deep dive into how the global denim industry is plotting its circular future amidst a worldwide pandemic.

Burberry will open what it calls luxury’s first “social retail store” in partnership with technology giant Tencent in Shenzhen, China, on July 31, according to reports from Retail in Asia and Marketing Interactive. The companies first entered into an exclusive partnership in November to announce the creation of the concept store, which is designed to…

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