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Burberry and Tencent Are Building a New Kind of Store in China

COVID-19 recovery is on the horizon but the pandemic's impact on sustainability, retail, product development and consumer buying patterns means the denim industry must evolve. Join Rivet on April 20th at 11 am ET for the COVID, One Year Later roundtable.

Burberry will open what it calls luxury’s first “social retail store” in partnership with technology giant Tencent in Shenzhen, China, on July 31, according to reports from Retail in Asia and Marketing Interactive. The companies first entered into an exclusive partnership in November to announce the creation of the concept store, which is designed to…

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