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Burberry Plots Social Retail Concept in China With Tech Guru Tencent

The Rivet 50 is calling for nominations for leaders in the denim industry in 5 categories: design, influencer, leadership, sustainability and supply chain. Nominations close on May 23.

Burberry Group plc wants to get more social with luxury consumers in China. The London-based luxury fashion brand has entered into an exclusive partnership with technology firm Tencent to create a social retail store concept that combines social media and retail for a digital and physical experience in which engaged communities can interact, share and shop….

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