Facebook Pinterest Search Icon SourcingJournal_horiz Tumbler Twitter Shape photo-camera graph-trend Shape latest-news icon / user

Burberry Plots Social Retail Concept in China With Tech Guru Tencent

Where are fashion’s priorities? How sustainability will fare post pandemic is just one of many open questions. Join SJ on July 15 at 11 am for a webinar on how the crisis will affect future sourcing decisions and how to better measure progress.

Burberry Group plc wants to get more social with luxury consumers in China. The London-based luxury fashion brand has entered into an exclusive partnership with technology firm Tencent to create a social retail store concept that combines social media and retail for a digital and physical experience in which engaged communities can interact, share and shop….

This content is for Annual and Limited members only. You can read up to five free articles each month with a Limited Level Subscription. Please log in, or subscribe.

Log In Subscribe

More from our brands

Access exclusive content Become a Member Today!