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Burberry Plots Social Retail Concept in China With Tech Guru Tencent

Join us on January 26 at 11 am ET for a webinar with Lenzing, TextileGenesis and sustainable brand ArmedAngels for a discussion on how they’re using Fibercoin technology to realize traceability’s benefits to sustainability, brand loyalty and risk mitigation.

Burberry Group plc wants to get more social with luxury consumers in China. The London-based luxury fashion brand has entered into an exclusive partnership with technology firm Tencent to create a social retail store concept that combines social media and retail for a digital and physical experience in which engaged communities can interact, share and shop….

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