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Does Off-Price Have a Place Online? According to Burlington, the Answer Is No

COVID-19 recovery is on the horizon but the pandemic's impact on sustainability, retail, product development and consumer buying patterns means the denim industry must evolve. Join Rivet on April 20th at 11 am ET for the COVID, One Year Later roundtable.

In spite of the undeniable draw of e-commerce and the meteoric rise of digitally native brands, some retailers are taking a hard look at the online channel’s benefits—and opting to walk away. On a March 5 earnings call, Burlington CEO Michael O’Sullivan said the off-price retailer will be ending its commerce run on the world wide…

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