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Does Off-Price Have a Place Online? According to Burlington, the Answer Is No

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In spite of the undeniable draw of e-commerce and the meteoric rise of digitally native brands, some retailers are taking a hard look at the online channel’s benefits—and opting to walk away. On a March 5 earnings call, Burlington CEO Michael O’Sullivan said the off-price retailer will be ending its commerce run on the world wide…

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