Xcel Brands—which bought the trademarks, related designs and other intellectual property rights to Chris Burch’s fluffed retail chain of monogrammed apparel and home goods last month—announced the appointment in a statement Thursday after the sale closed for $12.5 million in a combination of cash and stock.
Details about the direction the revived brand will take were unclear, but categories will include apparel, accessories, footwear and jewelry ranging in price from $29 to $34 for knit tops up to $248 for leather handbags. Housewares, home décor and gifts are scheduled to launch at a later date.
“I love that the collection offers a variety of incredibly fun items that I know women will love and be excited about,” Goreski said.
In January, C. Wonder announced it was closing all of its stores and filed for Chapter 11 bankruptcy protection. Before that, Burch had reportedly lost at least $70 million of his own money as he struggled to stop it from sinking.
But Xcel, whose portfolio of brands also includes Isaac Mizrahi, Judith Ripka, H by Halston and H Halston (all of which sell on QVC, too), saw potential in the preppy lifestyle line. Robert D’Loren, the company’s chairman and CEO, said he believes C. Wonder’s “loyal following of customers” will be excited to see the brand again.
Doug Howe, executive vice president of merchandising for QVC, agreed: “The launch of C. Wonder paired with Brad Goreski’s creative involvement will allow QVC to continue to engage and entertain customers by offering this whimsical lifestyle collection with its celebrated design aesthetic.”