YM Inc. has begun opening Charlotte Russe stores again.
One of North America’s largest fashion houses, YM’s specialty is catering to the fast fashion segment of the marketplace. The company acquired the Charlotte Russe intellectual property back in March while parent firm Charlotte Russe Holdings Corp. was under Chapter 11 bankruptcy court protection. Charlotte Russe Holdings ultimately liquidated and shuttered all doors, then started selling off assets to pay its creditors.
Now, according to YM, the plan is to open 100 Charlotte Russe retail outlets across the U.S. The company has already opened five locations, as well as the brand’s online shop. The five stores are at Southland Center in Michigan; Cumberland Mall in Georgia; Park City Center in Pennsylvania, and two locations in New Jersey, one at the Willowbrook Mall and the other at the Monmouth Mall.
YM did not disclose a timeframe for the remaining 95 Charlotte Russe store openings.
“We are thrilled to be bringing Charlotte Russe retail outlets back for customers who love the brand’s affordable on-trend fashions,” Eric Grundy, YM’s chief executive officer, said.
At the time of the acquisition in March, Grundy said, “Charlotte Russe is an iconic retailer and we could not be more excited to have them join the YM Group. We believe that this acquisition aligns well with our growth strategies and will further strengthen our mission to exceed customer expectations by delivering fast fashion at amazing value.”
Ontario-based YM operates more than 560 stores across North America. Its other brands include Urban Planet, Bluenotes and Suzy’s Inc.