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Chico’s FAS Triples Down on Digital With New Tech Investments

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Chico’s FAS, Inc., parent company of the Chico’s, White House Black Market and Soma brands, is deploying not one, not two, but three technology providers within its e-commerce offering in an effort to accelerate its digital transformation strategy. In October, the company partnered with Salesforce, Afterpay and Contentstack to modernize and personalize the digital experience…

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