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Why Soma Could Be Big-Time Intimates Challenger

When it’s deliver-or-die, supply chains become the lifeblood of a company. To that end, the fashion industry has embraced technology to navigate today’s hyper-complicated supply chain, with myriad solutions shaping the first, middle and last mile. Call it Sourcing 2.0.

Chico’s FAS believes the Soma intimates brand could soon operate in stores and the women’s specialty apparel company is looking to expand its off-mall presence. But the company, which also operates the Chico’s and White House Black Market banners, told investors Friday that its go-forward strategy will be driven by a digital-first mindset. The Fort…

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