Online sales of garments in China are expected to grow 41.5% to $98.5 billion in 2014 from $70 billion in 2013, the China E-Commerce Research Center (CECRC) reported. Apparel is projected to cover approximately 22 percent of total online transactions, with online stores and brick-and-mortars supplementing each other.
In 2013, China’s online clothing sales rose 43 percent year-on-year. Apparel purchases accounted for more than 76.3% of total online sales.
Overall, China’s e-commerce sector is booming. Last year Bain & Co. forecast China to become the world’s top e-commerce market in 2014. Fueled by the emergence of well-designed, user-friendly online trading, payment and delivery services, and Chinese shoppers quick acclimation to making purchases on their smartphones and tablets, Bain & Co. reported that China’s total e-commerce market could reach $541 billion in 2015.