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Christopher & Banks Is Back. Can New TV Show Revive Once-Bankrupt Brand?

When it’s deliver-or-die, supply chains become the lifeblood of a company. To that end, the fashion industry has embraced technology to navigate today’s hyper-complicated supply chain, with myriad solutions shaping the first, middle and last mile. Call it Sourcing 2.0.

Almost one year to the day, Christopher & Banks is bouncing back from Chapter 11 bankruptcy with a media-centric reinvention. The women’s wear retailer is banking on a new weekly TV show and virtual styling program to reassert itself with shoppers. The company also teamed with Salesfloor to launch the interactive “Style Me” virtual stylist…

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