Four years after launching his apparel label Good Man Brand, Seattle Seahawks quarterback Russell Wilson has teamed up with his wife, Grammy-winning singer Ciara, on a new retail concept.
The House of LR&C, created in partnership with former Lululemon CEO Christine Day, launched Tuesday alongside Human Nation, its “accessible, sustainable and inclusive streetwear brand.” The label sells tops, bottoms and coats through The House of LR&C’s website, with an expansion to Kohl’s Curated platform coming soon.
Day, with decades of experience scaling retail brands, assembled a team of experts in sustainability, product and marketing to develop the new retail concept, The House of LR&C said. This team worked with Wilson and Ciara to bring their vision—“a business that combines the best of iconic, celebrity and sustainable retail to create something meaningful”—to life.
“The world needs brands that are an extension of us all, ones that mirror our values and strengthen our planet, our people, and our communities,” Day, co-founder and president of The House of LR&C, said in a statement. “The House of LR&C will evolve the business of fashion by blending new social standards and elements of style with different views on the world around us, setting the narrative for the future of retail.”
The House of LR&C’s sustainability strategy covers every stage of the product development cycle from creation through consumer use and includes eco-friendly materials, certified factories and 100 percent recycled or recyclable packaging, it said. A registered public-benefit corporation, the new label is committed to delivering on the tangible social and environmental sustainability goals developed by the United Nations.
Plus, for every purchase made through The House of LR&C, the company said it will make a 3 percent donation to the Why Not You Foundation, a nonprofit dedicated to education, children’s health and fighting poverty.
“This past year has been transformative, with a lot of pain, and a lot of perseverance,” co-founders Wilson and Ciara said in a statement. “As African American business leaders we understand the importance of unity and are leaning into our belief that a better world is possible. We are passionate about working with the next generation of leaders, fighters and overcomers, to help us create a purpose-led house that delivers large scale positive impact while also inspiring the good in others.”