Clean Design Home x Martex features an assortment of textiles focused on keeping asthma and allergy triggers–like dust mites, pet dander and pollen–under control. Clean Design Home said the line confirms Wilson’s focus to partner with leading manufacturers as the health and lexicon of “home” changes throughout the pandemic and beyond. Wilson has been the creative director for Robin Wilson Home since 2000.
“Robin Wilson brings a new level of expertise in the world of Clean Design and anti-allergen products that we have not explored up to now,” WestPoint Home chief merchandising officer Regan Iglesia said. “With Robin Wilson, we studied the market and believe that there is a need and desire for ‘better’ products in this category.”
The collection includes pillows, sheet sets, comforters, robes and towels, plus a special selection of allergen-barrier utility options for mattress and pillow protection. The palette will be a minimalist array of white, gray, light blue, ivory and blush, and will also include 400 thread-count sheet sets and duvets.
All the products are made with Better Cotton Initiative cotton and certified Made-in-Green by Oeko-Tex. The towels are Supima cotton-loop and tightly woven bathrobes are low-linting, so they reduce the presence of airborne allergens.
The collection will be at 165 doors across the U.S., including Hawaii, Guam and Puerto Rico, with an online preview on Dec. 26. Pricing for the Clean Design Home x Martex collection will range from $15 to $275.
After the Macy’s launch, WestPoint Home plans to distribute the Clean Design Home x Martex bed and bath collection through its website, as well as select department and specialty stores, starting in spring 2022.