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‘Couch Couture’: Brands Chase the Comfort Craze

As we settle into the new year, our Sourcing Summit Companion Report looks ahead at ways to optimize processes and performance.

With the pandemic continuing to keep many at home, consumer demand for comfort in the clothes they wear has shown no signs of going away. In fact, product intelligence company Trendalytics named comfort—or rather, “couch couture” —the top trend for 2021 last month. Searches, it said, were up 76 percent for thermal joggers, 100 percent…

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