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‘Couch Couture’: Brands Chase the Comfort Craze

Biodegradability or recycled? Carbon inset or carbon offset? Blockchain or chasers? Get the definitions and relative advantages of each, and learn how to address your company’s specific impacts and goals. Join us July 29 for our Sustainability FAQs Workshop with Gap Inc., SAC, Fashion for Good, Accelerating Circularity, Lectra & Cotton Incorporated.

With the pandemic continuing to keep many at home, consumer demand for comfort in the clothes they wear has shown no signs of going away. In fact, product intelligence company Trendalytics named comfort—or rather, “couch couture” —the top trend for 2021 last month. Searches, it said, were up 76 percent for thermal joggers, 100 percent…

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