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Brands Share Their Pain as COVID-19 Ravages Retail

Join Theory, Google, H&M, McKinsey, Foot Locker, Lafayette 148, LL Bean, the Retail Prophet and more at Sourcing Journal’s Virtual Sourcing Summit, R/Evolution: Overhauling Fashion’s Outmoded Supply Chain, Oct 14 & 15.

The data is in—and the numbers paint a stark picture of COVID-19’s crippling grip on American commerce, not just for brick and mortar but on digital retail as well. In a dramatic look at how rapidly the global pandemic has infiltrated U.S. retail, about 80 percent of 90 brands—roughly 44 percent of which sell apparel—touted…

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