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ComScore Says Desktop Still Dominates Online Spending

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More Americans are researching their holiday purchases on mobile devices, but the majority of spending is still happening on desktop computers.

That’s according to ComScore, which recently reported that U.S consumers had spent $27.9 billion online using their home or work computers during the first 30 days of the November-December holiday season—up 6 percent from the same period a year ago.

These figures clash with findings from IBM Watson that said tablets outspent desktops on the weekend after Thanksgiving, with the average tablet order value of $140.70 exceeding the $138.30 spent by desktop shoppers.

ComScore, however, said that for the five-day period from Thanksgiving through Cyber Monday, online purchases from desktops increased by 10 percent to reach $7.2 billion. The Reston, Virgina-based analytics firm also pointed out that on Cyber Monday, desktop e-commerce spend was up 12 percent to $2.3 billion, while mobile commerce—though it increased by an estimated 53 percent—was $838 million and accounted for only 27 percent of total digital commerce on the day.

In breaking down those numbers, ComScore discovered that 52.2% of e-commerce dollars spent in the U.S. on Cyber Monday came from work computers and 47.8% of purchases happened on home devices.

“Although some websites experienced unfortunate server problems on Cyber Monday that appear to have been caused by heavy mobile traffic, it’s not yet clear what the impact was for those retailers,” said Gian Fulgoni, the company’s chairman emeritus. “What is clear is that the consumer economy is still healthy and it’s looking optimistic that the success of Black Friday weekend and Cyber Monday will carry on throughout the rest of the season.”