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What Does It Take to Be a ‘Consumer-Led’ Apparel Brand?

As we settle into the new year, our Sourcing Summit Companion Report looks ahead at ways to optimize processes and performance.

Apparel brands have a conundrum on their hands. As shoppers demand quicker lead times and more personalized product offerings, brands must upend their classic go-to-market processes. While overhauling product development can be an arduous task, the accelerated growth of direct-to-consumer (DTC) sales throughout the Covid-19 pandemic created a grand opportunity for brands to leverage granular…

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