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What Does It Take to Be a ‘Consumer-Led’ Apparel Brand?

LESS THAN ONE WEEK AWAY! Join Sourcing Journal & industry leaders at our SOURCING SUMMIT NY on October 19 to discuss the most pressing issues of the day. Your business cannot afford to miss this!

Apparel brands have a conundrum on their hands. As shoppers demand quicker lead times and more personalized product offerings, brands must upend their classic go-to-market processes. While overhauling product development can be an arduous task, the accelerated growth of direct-to-consumer (DTC) sales throughout the Covid-19 pandemic created a grand opportunity for brands to leverage granular…

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