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Consumers Mistrust Info Online, But There’s a Way to Win Their Confidence

When it’s deliver-or-die, supply chains become the lifeblood of a company. To that end, the fashion industry has embraced technology to navigate today’s hyper-complicated supply chain, with myriad solutions shaping the first, middle and last mile. Call it Sourcing 2.0.

Product recalls and the growth of “click farms” have given rise to  shoppers–especially millennials and Gen Z–who no longer believe what they see online, but there are ways companies can grab their attention and build customer trust. Businesses can remedy this reality by doubling down on fostering reliability, connection, influence, values and experience, Jola Burnett,…

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