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Consumers Mistrust Info Online, But There’s a Way to Win Their Confidence

Join us on January 26 at 11 am ET for a webinar with Lenzing, TextileGenesis and sustainable brand ArmedAngels for a discussion on how they’re using Fibercoin technology to realize traceability’s benefits to sustainability, brand loyalty and risk mitigation.

Product recalls and the growth of “click farms” have given rise to  shoppers–especially millennials and Gen Z–who no longer believe what they see online, but there are ways companies can grab their attention and build customer trust. Businesses can remedy this reality by doubling down on fostering reliability, connection, influence, values and experience, Jola Burnett,…

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