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Consumers Mistrust Info Online, But There’s a Way to Win Their Confidence

COVID-19 recovery is on the horizon but the pandemic's impact on sustainability, retail, product development and consumer buying patterns means the denim industry must evolve. Join Rivet on April 20th at 11 am ET for the COVID, One Year Later roundtable.

Product recalls and the growth of “click farms” have given rise to  shoppers–especially millennials and Gen Z–who no longer believe what they see online, but there are ways companies can grab their attention and build customer trust. Businesses can remedy this reality by doubling down on fostering reliability, connection, influence, values and experience, Jola Burnett,…

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