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Consumers Mistrust Info Online, But There’s a Way to Win Their Confidence

Join the U.S. Cotton Trust Protocol webinar on July 15 at 11 am ET to learn about the findings of a COVID-19 and sustainability survey and how the protocol aids better transparency and reporting.

Product recalls and the growth of “click farms” have given rise to  shoppers–especially millennials and Gen Z–who no longer believe what they see online, but there are ways companies can grab their attention and build customer trust. Businesses can remedy this reality by doubling down on fostering reliability, connection, influence, values and experience, Jola Burnett,…

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