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Consumers Mistrust Info Online, But There’s a Way to Win Their Confidence

Thank you for joining Sourcing Journal & industry leaders at our SOURCING SUMMIT NY, as we discussed the most pressing issues of the day. View the Summit on demand through Jan. 2, and stay tuned for the upcoming Companion Report.

Product recalls and the growth of “click farms” have given rise to  shoppers–especially millennials and Gen Z–who no longer believe what they see online, but there are ways companies can grab their attention and build customer trust. Businesses can remedy this reality by doubling down on fostering reliability, connection, influence, values and experience, Jola Burnett,…

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