September 26, 2019 5:46PM ET

Tariffs Could Deal Devastating Blow to Holiday Shopping Season, Survey Warns

Consumers Don't Want to See Holiday Price Increases From Trade War — Among shoppers who plan to spend less this holiday, 21 percent said they won't make a purchase if tariffs cause prices to rise by over 10 percent.

CREDIT: Shutterstock

A 10 percent tariff pill is too tough for many Americans to swallow. According to a survey conduced by global consulting firm AlixPartners, just 40 percent of Americans will still purchase holiday products whose prices have seen a tariff-induced hike of 10 percent or more. Fielded between Aug. 27-29, just days before a 15 percent tariff…

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