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Brands Are Turning to Consumers to Help Them Solve for Fit

Join Sourcing Journal on March 13th HKT for Sourcing Summit Hong Kong for discussions on mending relationships between supply chain partners, remaking factories for smaller MOQs and faster turns, and creating resilience to survive the next inevitable crisis.

The old adage “the customer is always right” incites an instant eye-roll for anyone who’s worked in the retail space. But as retailers face new challenges around assortment planning and design, it makes sense to let the customer guide those decisions. And fit technology specialists at Shoptalk agreed that this is one area the old…

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