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Consumers Want Personalization, but Not the Way Retailers Are Offering It

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Retailers take heed: consumers are keen on personalization, but if it’s done in a way that encroaches on their privacy, many of them will walk. A newly published survey by Kelton Research and SheerID on “Privacy, Personalization and Promotions,” reveals American consumers’ concerns about data privacy are at odds with how retailers and their marketing…

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