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Consumers Want Personalization, but Not the Way Retailers Are Offering It

Today's fast-moving fashion industry demands an agile, consumer-led retail model, but how do you get there? Join our webinar "Consumer-Led Retail: Optimizing Assortments at Speed" Sept 28th, featuring experts from MakerSights and DTC brand Taylor Stitch.

Retailers take heed: consumers are keen on personalization, but if it’s done in a way that encroaches on their privacy, many of them will walk. A newly published survey by Kelton Research and SheerID on “Privacy, Personalization and Promotions,” reveals American consumers’ concerns about data privacy are at odds with how retailers and their marketing…

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