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Coronavirus Spread Stokes Consumer Fears Over E-Commerce Orders from China

COVID-19 recovery is on the horizon but the pandemic's impact on sustainability, retail, product development and consumer buying patterns means the denim industry must evolve. Join Rivet on April 20th at 11 am ET for the COVID, One Year Later roundtable.

As coronavirus panic continues to mount, consumers are looking at their shopping behaviors with a critical eye. According to data-driven merchandising platform First Insight, the majority of U.S. consumers (66 percent) are worried about the spread of the disease, and more than two-fifths (44 percent) of shoppers say those fears have already impacted their purchasing…

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