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Fashion Retail Must ‘Decode’ Shoppers to Recoup Sales—and Quickly

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If ever fashion retail needed to make smarter decisions, that time is now—or rather, it arrived about six weeks ago. And with sales tumbling and most discretionary stores still closed, purveyors of apparel are desperately seeking to squeeze every possible dollar out of e-commerce, competing for the attention of consumers more concerned for the moment…

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