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Fashion Retail Must ‘Decode’ Shoppers to Recoup Sales—and Quickly

Join us March 24 at 11 am EST for the Trust Through Traceability webinar to learn the benefits and limitations of certifications and standards and how the latest innovations aim to verify product provenance and protect brands in today’s callout culture.

If ever fashion retail needed to make smarter decisions, that time is now—or rather, it arrived about six weeks ago. And with sales tumbling and most discretionary stores still closed, purveyors of apparel are desperately seeking to squeeze every possible dollar out of e-commerce, competing for the attention of consumers more concerned for the moment…

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