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Why a Localized Response Must Inform Retail Reopenings

The Rivet 50 is calling for nominations for leaders in the denim industry in 5 categories: design, influencer, leadership, sustainability and supply chain. Nominations close on May 23.

In the wake of the pandemic, there is no one-size-fits-all answer to designing a brick-and-mortar store plan. As retailers reopen their stores after COVID-19 closures, the shopping experience and consumer demand in some of the hardest-hit areas are going to differ from those in lesser impacted regions. Additionally, considerations for shopper comfort may vary depending…

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