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Coronavirus Cancels Pro Sports—What Does This Mean for Brands?

COVID-19 recovery is on the horizon but the pandemic's impact on sustainability, retail, product development and consumer buying patterns means the denim industry must evolve. Join Rivet on April 20th at 11 am ET for the COVID, One Year Later roundtable.

As the coronavirus continues to spread through communities across the country, American professional sports leagues decided this week to suspend their playing seasons, a move that could mean lost sales of fan apparel and accessories. In one fell swoop, the National Basketball Association (NBA), Major League Baseball (MLB), National Hockey League (NHL), the Professional Golfers…

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