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Coronavirus Cancels Pro Sports—What Does This Mean for Brands?

The Rivet 50 is calling for nominations for leaders in the denim industry in 5 categories: design, influencer, leadership, sustainability and supply chain. Nominations close on May 23.

As the coronavirus continues to spread through communities across the country, American professional sports leagues decided this week to suspend their playing seasons, a move that could mean lost sales of fan apparel and accessories. In one fell swoop, the National Basketball Association (NBA), Major League Baseball (MLB), National Hockey League (NHL), the Professional Golfers…

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