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Coronavirus Cancels Pro Sports—What Does This Mean for Brands?

From new denim constructions, weights and washes to the steps global mills are taking to reduce impact, Rivet's SS23 In Season Look Book: Denim & Trims has everything you need to know for a successful denim season.

As the coronavirus continues to spread through communities across the country, American professional sports leagues decided this week to suspend their playing seasons, a move that could mean lost sales of fan apparel and accessories. In one fell swoop, the National Basketball Association (NBA), Major League Baseball (MLB), National Hockey League (NHL), the Professional Golfers…

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