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Why Shoppers Balk at Hitting Your Fitting Room

Join Theory, Google, H&M, McKinsey, Foot Locker, Lafayette 148, LL Bean, the Retail Prophet and more at Sourcing Journal’s Virtual Sourcing Summit, R/Evolution: Overhauling Fashion’s Outmoded Supply Chain, Oct 14 & 15.

Stores may be slowly reopening across the U.S., but consumers’ readiness to shop will vary depending on the product sold. Fifty-four percent say they are ready to buy apparel in store, far ahead of those looking to buy home improvement goods (36 percent) or footwear (32 percent), according to a survey from First Insight. While…

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