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Don’t Scare Shoppers Away: Store Safety Comes First, but Tone is Everything

Register for the Feb. 17 webinar, De-Risking Supply Chains Through Nearshoring, today to learn how to realize the benefits of localizing supply chains from factories that are helping brands successfully produce in the U.S.

Ensuring a sense of safety is a must for retailers navigating through the COVID-19 pandemic. But while there is so much of a spotlight on health precautions for shoppers and staff alike, retailers may be making the grave mistake of warding off customers, especially if stores are loaded with intimidating signage that do more to…

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