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Don’t Scare Shoppers Away: Store Safety Comes First, but Tone is Everything

From new denim constructions, weights and washes to the steps global mills are taking to reduce impact, Rivet's SS23 In Season Look Book: Denim & Trims has everything you need to know for a successful denim season.

Ensuring a sense of safety is a must for retailers navigating through the COVID-19 pandemic. But while there is so much of a spotlight on health precautions for shoppers and staff alike, retailers may be making the grave mistake of warding off customers, especially if stores are loaded with intimidating signage that do more to…

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