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Don’t Scare Shoppers Away: Store Safety Comes First, but Tone is Everything

When it comes to sustainability, there is no way forward without a plan. Attend our in-person “Sustainability Summit: Road to 2030” June 1 in NYC. Learn from the industry’s best and brightest, and network to create those necessary partnerships!

Ensuring a sense of safety is a must for retailers navigating through the COVID-19 pandemic. But while there is so much of a spotlight on health precautions for shoppers and staff alike, retailers may be making the grave mistake of warding off customers, especially if stores are loaded with intimidating signage that do more to…

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