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How Low Can Promos Go? Experts See 70% Discounts When Stores Finally Reopen

Fashion is at a crossroads: continue with cutting-edge strategies developed to persevere during Covid or slide back into familiar (yet unprofitable) habits? Get the experts' perspective at our in-person Sourcing Summit, Oct. 19 at New York’s Cipriani 42nd Street.

Just exactly when retailers can reopen their stores will determine just how bad it will be for both the retail and wholesale communities. Most apparel retailers have been temporarily closed since mid-March, and the stores are loaded with early spring merchandise that can’t be cleared out completely through the online platforms. Retailers have been canceling…

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