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With Virus Stealing $15.7B from UK Retail, British Brands ‘Simply Try to Survive’

When it’s deliver-or-die, supply chains become the lifeblood of a company. To that end, the fashion industry has embraced technology to navigate today’s hyper-complicated supply chain, with myriad solutions shaping the first, middle and last mile. Call it Sourcing 2.0.

A single red double-decker bus carrying key workers sails unimpeded down an otherwise deserted Oxford Street in London. Across the capital and in Manchester and Edinburgh, storied shopping streets are eerily empty, and the sound of birdsong can be heard for the first time. From closed apparel factories in Turkey and Portugal to boarded-up boutiques…

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