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Could Amazon Put Apparel Sellers Out of Commission?

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Amazon Fashion

After putting many a bookstore out of business, it looks like Amazon has similar designs on apparel retailers.

Re/code shared data from analysts at investment bank R.W. Baird that found the number of clothing and accessories SKUs for sale on the e-tailer’s website soared by 91 percent to 30 million items during the 2015 holiday season, compared with the same period a year ago.

Finding that hard to fathom? It’s roughly the equivalent of the entire contents of 250 Walmart Supercenters combined—and a massive leap from the 11 million apparel and accessories SKUs on the site in the first quarter of fiscal 2014, driven by a mix of first-party and third-party channels.

In fact, the online retailer now sells more clothing than electronics and the category ranks third in terms of year-over-year growth, behind cells phones and home and kitchen goods.

Last July, research firm Cowen and Company released a report predicting that Amazon would unseat Macy’s as the number one apparel retailer in the U.S. by 2017—and Baird’s numbers reveal the e-tailer is well on its way to hitting that mark.

In other news, Amazon said it plans to hire 2,500 workers in the U.K. this year, bringing its total number of staff there to 14,000. Among the new hires will be employees for its London-based photography studio, which opened last summer to help the company to create and add more than 500,000 product shots of clothes to its sites every year.

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