Facebook Pinterest Search Icon SourcingJournal_horiz Tumbler Twitter Shape photo-camera graph-trend Shape latest-news icon / user

Survey: Counterfeit Athletic Footwear Finds Plenty of Market Space Online

Join McKinsey & Company, NewTimes Group, Arvind Limited, Asmara, Google, Bluesign, the Retail Prophet and more at Sourcing Journal’s Virtual Sourcing Summit, R/Evolution: Overhauling Fashion’s Outmoded Supply Chain, Oct 14 & 15.

Counterfeits, it seems, are a much bigger problem for brands than consumers. Roughly seven out of 10 consumers who buy counterfeit footwear are still satisfied with their purchases to some extent, according to trend market researcher and intellectual property firm Red Points, which said brands must be more aggressive in protecting their profits as knockoff merchandise becomes more acceptable…

This content is for Annual and Limited members only. You can read up to five free articles each month with a Limited Level Subscription. Please log in, or subscribe.

Log In Subscribe

More from our brands

Access exclusive content Become a Member Today!