For the third year in a row, Crocs is bringing back the Free Pair for Healthcare program, but this time the footwear company is teaming up with Figs to mark National Nurses Week by giving away free clogs and scrubs.
Starting May 6, the two brands lined up to shower 10,000 pairs of Crocs shoes and 10,000 pairs of Figs scrubs on U.S. healthcare employees who sign up on their websites to enter a drawing that closes at noon on Thursday.
Crocs donated its Classic Clog in white, gray and navy, and Figs contributed scrub tops and pants, which will ship separately from the footwear.
To ensure a fair drawing, Crocs recruited EQL to manage the launch and keep bots and scammers at bay.
Crocs started the healthcare giveaway in March 2020 to honor essential healthcare workers for their Covid-19 efforts. That year, it offered 10,000 new pairs of its signature EVA clog on its website every day for healthcare workers to claim for free until supplies ran out.
In addition, the Post Malone and Justin Bieber collaborator donated up to 100,000 pairs of shoes that March for distribution at healthcare facilities and organizations “in a dual effort to get as much product as possible into the hands of those who need it most.”
Crocs originally created the giveaway in direct response to requests from fans and caregivers. As healthcare workers in hospitals continue to remain in high demand even as the pandemic retreats from its worst waves, the Free Pair for Healthcare program reinforces Crocs’ role in serving essential medical professionals.
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“We are humbled to have seen such a positive response to Free Pair for Healthcare over the past two years and are thrilled to continue supporting and celebrating our healthcare heroes in partnership with Figs,” Crocs CEO Andrew Rees said in a statement. “As a values-driven organization, providing comfort for our communities is the foundation of how we think about brand purpose and this program continues to highlight that doing the right thing will always be the right thing for Crocs.”
Both companies are coming off strong quarters. Crocs raised its full-year revenue outlook for both sales and earnings after a first quarter that generated a 46.7 percent sales increase to $660.1 million on net income of $154.8 million. The company said its Hey Dude subsidiary generated $114.9 million after Crocs acquired the brand. Crocs’ full-year sales are expected to jump between 52 percent and 55 percent, with the midpoint falling at $3.5 billion.
As for Figs, the DTC scrubs seller will not report earnings until Thursday. In its fourth quarter report published in March, the company unveiled a 42.7 percent revenue improvement to $128.7 million on net income of $12.6 million. For 2022, it expects full-year sales in the range of $550 million to $560 million for 31.1 percent to 33.5 percent growth.
“Figs is honored to partner with Crocs to celebrate Nurses Week by giving away 10,000 sets of Figs to the incredible community of healthcare workers who deserve recognition and thanks from us all—now, more than ever,” Heather Hasson and Trina Spear, Figs co-founders and co-CEOs, said in a statement.