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Consumers Have Embraced Cross-Border E-commerce But Too Many Retailers Haven’t

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A globalized economy means more opportunities for profit, and also poses more challenges for retailers of any size. In a new report from global e-commerce growth firm Flow, shoppers in 11 different countries shared their cross-border shopping behaviors, general shopping tendencies, and preferences in checkout and retail web experiences. In the markets surveyed, 67 percent of…

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