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Why It’s Not Enough to be Consumer Centric

Register for the Feb. 17 webinar, De-Risking Supply Chains Through Nearshoring, today to learn how to realize the benefits of localizing supply chains from factories that are helping brands successfully produce in the U.S.

Today, the rules—and tools—of marketing have changed. Shoppers are inundated with messaging all day, so only those that make them feel valued and stand out in an oversaturated marketplace will win. That fact has led may retailers to adopt a customer-centric mindset. But even so, few are delivering at a level that meets expectations. In a…

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