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Why It’s Not Enough to be Consumer Centric

Biodegradability or recycled? Carbon inset or carbon offset? Blockchain or chasers? Get the definitions and relative advantages of each, and learn how to address your company’s specific impacts and goals. Join us July 29 for our Sustainability FAQs Workshop with Gap Inc., SAC, Fashion for Good, Accelerating Circularity, Lectra & Cotton Incorporated.

Today, the rules—and tools—of marketing have changed. Shoppers are inundated with messaging all day, so only those that make them feel valued and stand out in an oversaturated marketplace will win. That fact has led may retailers to adopt a customer-centric mindset. But even so, few are delivering at a level that meets expectations. In a…

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