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How DTC Brand Cuts Automates the Online Customer Experience

Sourcing Summit NY — Join us on Oct. 17 for the must-attend apparel supply chain conference.

Three-year-old minimalist men’s T-shirt brand Cuts, in many ways, is a classic direct-to-consumer startup, born out of founder and CEO Steven Borrelli’s need for the perfect desk-to-dinner tee blending style and substance. The brand, which lives by the mantra “a cut for every occasion,” even came up with its own proprietary tri-blend Pyca fabric, engineered…

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