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Direct-to-Consumer Brand Cuyana’s Old-School Approach to New Retail Keeps Customers In Stores

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With its minimalist design, accessible price points and an emphasis on quality essentials—direct-to-consumer women’s apparel and leather accessories label, Cuyana, checks off all the hallmarks of a millennial-centric brand. And the company has managed to sidestep many of the traps that other direct-to-consumer businesses have fallen prey to—like rising shipping, return and online marketing costs—by…

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