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Direct-to-Consumer Brand Cuyana’s Old-School Approach to New Retail Keeps Customers In Stores

Register for the Feb. 17 webinar, De-Risking Supply Chains Through Nearshoring, today to learn how to realize the benefits of localizing supply chains from factories that are helping brands successfully produce in the U.S.

With its minimalist design, accessible price points and an emphasis on quality essentials—direct-to-consumer women’s apparel and leather accessories label, Cuyana, checks off all the hallmarks of a millennial-centric brand. And the company has managed to sidestep many of the traps that other direct-to-consumer businesses have fallen prey to—like rising shipping, return and online marketing costs—by…

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