Cyber Monday remains the largest online sales day ever.
Adobe data confirmed that Cyber Monday broke a new record with $3.39 billion spent online, which was a 10.2% year-over-year increase. Although Black Friday achieved $3.34 billion in sales, Cyber Monday reigned over holiday retail days this year.
“Cyber Monday is on track to be the biggest online shopping day ever, surpassing our forecast by almost $27 million or 0.8 percent,” said Adobe Digital Insights principal analyst Tamara Gaffney. “This indicates that consumers still had more appetite for online shopping despite the incredible volume of online sales on Black Friday.”
Mobile was the catalyst for more than half of Cyber Monday website visits (53 percent), with 44 percent of mobile activity hailing from smartphones. Although mobile only accounted for 35 percent of Cyber Monday sales, more than a quarter of transactions occurred on mobile devices. Cyber Monday also generated $1.9 billion in mobile revenue, which was a 48 percent year-over-year increase.
Due to the popularity of online shopping and the appeal of digital deals, many consumers took part in Cyber Monday this year. According to the National Retail Federation, 122 million Americans planned to participate in Cyber Monday, which was up from 121 million last year.
“On Cyber Monday, retailers deliver online discounts unlike any other day of the year—driving consumers to shop online no matter where they are or what device they’re shopping from,” NRF President and CEO Matthew Shay said. He added, “Millions of consumers shopped over Thanksgiving weekend and reserved a portion of their budgets exclusively for Cyber Monday, knowing that there will be digital deals that are too good to pass up.”
Big-Box retailers, including Walmart and Target, offered shoppers heavier discounts and promotions on Cyber Monday. Walmart featured Cyber Monday deals in many departments, including apparel, which featured outerwear for as low as $9. Target started its Cyber Monday specials on Sunday and offered consumers 15 percent off all online purchases.
“Shopping online is more convenient than ever before—while traveling, emailing or relaxing at home, we’re seeing consumers of all ages researching and shopping for online deals,” Prosper’s principal analyst Pam Goodfellow said. “Cyber Monday deals have become something that smart shoppers rely on, and this year is no different.”