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Retailers, Forget Loyalty and Focus on This

When it’s deliver-or-die, supply chains become the lifeblood of a company. To that end, the fashion industry has embraced technology to navigate today’s hyper-complicated supply chain, with myriad solutions shaping the first, middle and last mile. Call it Sourcing 2.0.

Inventory is the new loyalty program and competitive advantage remains with the supply chain, according to a new study from Deloitte. “Main Street retail was changed forever by big box. Big box has been changed forever by direct-to-consumer and online. So the battleground always comes back to the supply chain,” said Rod Sides, Deloitte vice chairman…

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