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Golf Brand Pivots Toward a Younger, More Diverse Consumer

Sustainability is evolving at a dizzying pace with an increasing number of mandates, goals, expectations and—in some cases—legislation. Attend the Sustainability FAQs workshop to get caught up on the latest on circularity, traceability, net zero and inventory reduction.

Following a year of changes across retail and golf, Devereux announced Monday it is shifting its design focus to embrace a new wave of players as it exits wholesale and moves to a direct-to-consumer model. The golf brand’s co-founder and creative director Robert Brunner described the sport as at “a cultural tipping point that needs…

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