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Golf Brand Pivots Toward a Younger, More Diverse Consumer

As we settle into the new year, our Sourcing Summit Companion Report looks ahead at ways to optimize processes and performance.

Following a year of changes across retail and golf, Devereux announced Monday it is shifting its design focus to embrace a new wave of players as it exits wholesale and moves to a direct-to-consumer model. The golf brand’s co-founder and creative director Robert Brunner described the sport as at “a cultural tipping point that needs…

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