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Dick’s Takes on Lulu and Rhone With Premium Men’s Apparel Line

Fashion is at a crossroads: continue with cutting-edge strategies developed to persevere during Covid or slide back into familiar (yet unprofitable) habits? Get the experts' perspective at our in-person Sourcing Summit, Oct. 19 at New York’s Cipriani 42nd Street.

In a recent fourth-quarter earnings call, Dick’s Sporting Goods CEO Lauren Hobart touted the retailer’s vertical brands as a “significant source of strength” for the company. And she was on point: the brands surpassed $1.3 billion in sales during 2020 and outperformed comparable products by 4 percentage points on average. Dick’s is looking to build…

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