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Dick’s Takes on Lulu and Rhone With Premium Men’s Apparel Line

COVID-19 recovery is on the horizon but the pandemic's impact on sustainability, retail, product development and consumer buying patterns means the denim industry must evolve. Join Rivet on April 20th at 11 am ET for the COVID, One Year Later roundtable.

In a recent fourth-quarter earnings call, Dick’s Sporting Goods CEO Lauren Hobart touted the retailer’s vertical brands as a “significant source of strength” for the company. And she was on point: the brands surpassed $1.3 billion in sales during 2020 and outperformed comparable products by 4 percentage points on average. Dick’s is looking to build…

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