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Focus on Digital Helps Drive Q3 Sales at Nordstrom

Fashion is at a crossroads: continue with cutting-edge strategies developed to persevere during Covid or slide back into familiar (yet unprofitable) habits? Get the experts' perspective at our in-person Sourcing Summit, Oct. 19 at New York’s Cipriani 42nd Street.

A 37 percent jump in digital sales from a year ago and the shift of its Anniversary Sale event helped Nordstrom Inc. best Wall Street’s earnings per share expectations for the quarter. In a Nutshell: Nordstrom said it saw “strong customer response” to its Anniversary Sale, which drove “record sell-through rates” and contributed to profitability….

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