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By Catering to Customers, Activewear Brands Find White Space

Join Isko and Rivet magazine on June 3 at 11 am ET for REFASHIONED, a roundtable discussion on the denim industry’s new normal, from concept to consumer.

The activewear space is rife with lofty performance promises and trends in color palettes and new silhouettes—with no shortage of brands racing to offer them. Lululemon is the household name in high-tech performance wear with others like Athleta and Fabletics boasting a lower price point. Established brands keep up with trendy newcomers by debuting one…

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