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By Catering to Customers, Activewear Brands Find White Space

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The activewear space is rife with lofty performance promises and trends in color palettes and new silhouettes—with no shortage of brands racing to offer them. Lululemon is the household name in high-tech performance wear with others like Athleta and Fabletics boasting a lower price point. Established brands keep up with trendy newcomers by debuting one…

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