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The New Formula for Building a Modern Fashion Brand

With pent-up demand, speed to market has never been more important. But port congestion, tariff impacts, the Uyghur crackdown and Covid uncertainty is making it difficult to restock the racks. Join Sourcing Journal on July 8 at 2 pm ET to learn how to sidestep the worst of the logistics roadblocks.

While exploiting white space has long been the key to success for new companies, the strategy is different for some startups today, especially in the saturated apparel market. Pano Anthos, founder and managing director of XRC Labs, an incubator for innovative retail and consumer goods companies, said fashion is taking a different route by retooling…

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