Facebook Pinterest Search Icon SourcingJournal_horiz Tumbler Twitter Shape photo-camera graph-trend Shape latest-news icon / user
You will be redirected back to your article in seconds

More Consumers Are Loyal To Brands Than Ever Before. Is DTC the Cause?

When it’s deliver-or-die, supply chains become the lifeblood of a company. To that end, the fashion industry has embraced technology to navigate today’s hyper-complicated supply chain, with myriad solutions shaping the first, middle and last mile. Call it Sourcing 2.0.

Shoppers are more loyal to brands than ever before, and the explosive growth of direct-to-consumer may deserve credit. According to a report released Wednesday by e-commerce marketing platform Yotpo, about a quarter (24.8 percent) of consumers are more faithful to brands in 2019 than they were last year, and the company’s CEO believes that the…

This content is for Annual and Limited members only. You can read up to five free articles each month with a Limited Level Subscription. Please log in, or subscribe.

Log In Subscribe

More from our brands

Access exclusive content Become a Member Today!