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DTCs Crushed the Competition in 2019, And The New Year Shows More Promise

COVID-19 recovery is on the horizon but the pandemic's impact on sustainability, retail, product development and consumer buying patterns means the denim industry must evolve. Join Rivet on April 20th at 11 am ET for the COVID, One Year Later roundtable.

There’s no denying that DTCs won 2019—and new research shows they stand to be the victors of 2020, too. A recently released study from Diffusion PR revealed that over the past year, 40 percent of consumers have purchased from a direct-to-consumer brand. That number is slated to grow by a whopping 50 percent over the…

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