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DTCs Crushed the Competition in 2019, And The New Year Shows More Promise

As we settle into the new year, our Sourcing Summit Companion Report looks ahead at ways to optimize processes and performance.

There’s no denying that DTCs won 2019—and new research shows they stand to be the victors of 2020, too. A recently released study from Diffusion PR revealed that over the past year, 40 percent of consumers have purchased from a direct-to-consumer brand. That number is slated to grow by a whopping 50 percent over the…

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