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‘DTC Friday’ Is Here. Does Retail Need a New Holiday?

Black Friday is still two weeks away, but the season for giving has already kicked off with a new shopping holiday. In the wake of the direct-to-consumer revolution, digitally native brands have banded together to offer deals to consumers, well ahead of the post-Thanksgiving shopping rush. The first-ever “DTC Friday” launched Nov. 15 at DTCFriday.com,…

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