Dita Von Teese and her partner AB Enterprises teamed up with plus-size intimates brand Playful Promises to launch a size-inclusive lingerie collection Tuesday.
The extended-size collection includes a selection of Von Teese’s popular lingerie styles in bras ranging from a B to H cup and briefs ranging from 18-24. The collaboration is inspired by the burlesque star’s personal vintage collections and uses modern trims and details to make it wearable every day, Playful Promises said.
“I’m thrilled to offer my lingerie collections in an extended size range,” Von Teese said in a statement. “I’ve always been an advocate for body positivity and want to make women of all shapes and sizes feel glamorous and sexy.”
The new inclusive-size range includes the popular classic Madame X in magenta, the feminine Evelina in “shady spruce,” Millicent in a bold animal print with rich embroidered trim and the elegant Rosabelle in black. Each style includes a bra, a brief or G-string and suspender.
“Dita Von Teese Lingerie is loved by many women of all shapes and sizes around the world,” Helen Anderson, director of AB Enterprises, said in a statement. “Our decision to partner with plus-size lingerie experts Playful Promises means we can give more women the opportunity to experience the glamour of Dita Von Teese.”
Playful Promises is a London-based lingerie brand known for its wide size range, which covers more than 85 bra sizes, it said. Its previous partners include plus-size influencers Hunter McGrady and Gabi Fresh and actress Leyna Bloom.
“Dita Von Teese is an icon to so many Playful Promises customers and with this collaboration they now have the opportunity to wear her beautiful lingerie designs,” Playful Promises founder Emma Parker said in a statement.
Innerwear brands continue to lean on famous faces to elevate their images. Last month, Superdry entered an underwear partnership of its own, signing global football superstar Neymar for a three-year deal championing organic intimates and sleepwear. The move arrived as the U.K. branded company prepares to amplify its sustainable messaging in the months ahead. Superdry has pledged to become a 100 percent organic cotton brand by 2030 and is already supporting 400 farmers in India transition to organic farming as a part of its Grow Future Thinking initiative, it said.
