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What Do Nike, Patagonia and Costco Have in Common? Purposeful Positioning

Join us March 24 at 11 am EST for the Trust Through Traceability webinar to learn the benefits and limitations of certifications and standards and how the latest innovations aim to verify product provenance and protect brands in today’s callout culture.

As e-commerce giants increasingly dominate the Covid era’s digital-centric retail environment, brands can no longer rely on price or convenience to compete. During a keynote address at the Sourcing Journal Summit 2020, R/Evolution: Overhauling Fashion’s Outmoded Supply Chain on Oct. 14, Retail Prophet founder and futurist Doug Stephens challenged retailers to branch out from traditional…

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