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This New Occasion Wear Rental Program Could Give RTR a Run for Its Money

Today's fast-moving fashion industry demands an agile, consumer-led retail model, but how do you get there? Join our webinar "Consumer-Led Retail: Optimizing Assortments at Speed" Sept 28th, featuring experts from MakerSights and DTC brand Taylor Stitch.

Move over, Rent the Runway. Dress the Population is hitting the rental market with its own selection of occasion-ready apparel. On Friday, the women’s dress brand and rental technology platform CaaStle announced a joint partnership that will enable Dress the Population consumers to rent formal frocks for special events. The new “Borrow” feature will be…

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