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This New Occasion Wear Rental Program Could Give RTR a Run for Its Money

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Move over, Rent the Runway. Dress the Population is hitting the rental market with its own selection of occasion-ready apparel. On Friday, the women’s dress brand and rental technology platform CaaStle announced a joint partnership that will enable Dress the Population consumers to rent formal frocks for special events. The new “Borrow” feature will be…

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